The Brand Map: Who Owns Spain's Gaming Floor
Spain's land-based gambling sector is in its biggest consolidation moment in a decade: Cirsa listed in Madrid in July 2025, and Codere is running a sale process. We mapped every private gambling venue — betting shops, salones de juego and casinos — to its ultimate parent group to see who actually holds the floor.
Above the independent long tail, the picture is a two-horse race: Cirsa (which owns Sportium betting and the Toka salones) leads at 29.6%, with Codere second at 11.3%. Grupo Orenes (the Versus brand) and Galicia's Luckia follow. That fragmented ~42.6% independent base is precisely the runway the consolidators are buying into.
| Group | Venues | Share |
|---|---|---|
| Independent | 2,116 | 42.6% |
| Cirsa | 1,473 | 29.6% |
| Codere | 560 | 11.3% |
| Grupo Orenes | 555 | 11.2% |
| Luckia | 165 | 3.3% |
| Retabet | 73 | 1.5% |
The brand-to-group rollup is GMonitor's own sourced attribution — the registry has no parent field. Sportium and Toka map to Cirsa; Versus and the Orenes entities to Grupo Orenes; the regional "Gestión de Apuestas" shells to Retabet/EKASA. Entities we could not confidently attribute (e.g. Murciapuesta, Tiki Taka) are left independent. Navarra is reported separately because its registry counts betting terminals, not shops, which would otherwise inflate whoever operates there.